Our first collaboration with the UNODC - the United Nations Office on Drugs and Crime - has just been completed and the result is a 60 seconds animation that was officially launched on 19 April at a UN General Assembly Special Session side event with several high level attendees as well as online with the hashtag #ListenFirst. The 'Listen First' campaign is an initiative to increase support for prevention of drug use that is based on science, supported by the UNODC, WHO, as well as the Swedish and French Governments. The film was produced and directed by Ethan Films, in collaboration with the animation company Tomavistas.